Terra Cognita has specific skills and methods for profiling repeats through data linkage.
Data Linkage is a strategic way of extracting greater value from datasets.
Often the same individuals, products, services or events are recorded in different spreadsheets and/or databases. By bringing these together so that, say, linking all the data on products or services accessed by repeat customer into a profile allows for a richer understanding and a 'single view' of an organisation's activity.
Data Linkage is therefore a critical piece of the technical jigsaw.
Terra Cognita has been carrying out data linkage projects for well over a decade and has unique experience in this aspect of data management and analytics.